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Who are they?

Chief is an Aussie company that promotes a holistic, healthy lifestyle, urging individuals to live a "Chief life." They combat ultra-processed foods, support regenerative agriculture, and champion sustainability. The team, led by co-founders Brock Hatton and Justin Babet, is passionate about health and positive impact. Chief values Chief Body (health), Chief Mind (experiences and learning), and Chief Spirit (living responsibly for oneself, others, and the planet).

Why are they different?

Chief's mission to reshape the food industry towards greater sustainability and nutritional value makes them a compelling choice for individuals seeking products that align with their values of health, taste, and environmental responsibility. Chief offers nutritious and flavorful options crafted from quality ingredients at an affordable price. By supporting regenerative agriculture, the brand not only enhances personal well-being but also contributes to a healthier planet.

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